This project is a rebrand for LA Animal Services, a public organization that provides animal rescue, care, adoption, and community pet support across Los Angeles. The goal was to make the brand feel more friendly, playful, and approachable while still keeping the trust and clarity of a city service.

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The new visual identity combines a simplified animal face with a house shape to represent pets, shelter, and care. A bright orange, bold blue, and soft light blue color palette creates an energetic and welcoming tone, while rounded typography and playful patterns make the system feel warm and easy to connect with. The identity extends across social media, stationery, pet products, uniforms, signage, vehicles, and public advertisements, encouraging people to adopt, care for, and support animals.